26th JANUARY 2007

Furniture stock, not stock photography...

We pride ourselves for being different from our competitors in many ways and we especially take great pride in the accuracy of our descriptions of the stock we sell. Whenever we take the decision to supply an item of furniture we take it to a studio and photograph it and these images are the ones we use for all our needs, on the website, in our printed literature and even on our stationery.

Many companies use stock photography leaving you with no assurance of the quality of the item they are selling, the image you see could potentially bear little resemblance to the item they have ready to dispatch to you.

This is, we believe, unfair to you as a customer and it also denies them, as the supplier, a really valuable insight into the true essence of the piece of furniture they are selling.

Often when I take a piece from the warehouse and place it in the immaculate, bright interior of a studio it starts to really show its worth and potential. Under the powerful studio lighting I have more than once forgotten this is a functional item and found myself viewing it more abstractly, as a piece of sculpture. It was during one such studio session that my love affair with the Barcelona chair began, I realised just how photogenic it is and how much it loves the lime light, the Marshmallow sofa similarly came to life when given the opportunity to shine.

There is much to be learned from watching a professional photographer select their shots and I am lucky enough to work with a photographer who not only lets me watch the shoot but also explains the rationale behind his decisions. By working together (he as the photographer and me as the web designer) we are able to choose images that, although never able to replace the experience of viewing the real thing, bring the experience as close as possible. Lets not be naïve, the camera can lie or at least fib a little, but with our photography we are simply trying to show you the true beauty of our furniture.

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